Send Mail Server

In email marketing, you must have a list of email addresses to receive your message or newsletter. There are essentially three ways to go about obtaining an email list – buying, renting, or building.

Buying an Email List
Buying a bulk email list sounds like a promising start to an email marketing campaign. Presumably someone else has done the work to gather email addresses and now, for a simple one-time fee, you can reap the rewards of their labor. Unfortunately, in 99% of list buying situations, this couldn’t be further from the truth.