Features
Interest Lists organize contacts into strategic distribution groups. These groups form the basis for your email marketing strategy. Choose to bulk import large sets of contacts and assign them to as many Interest Lists as you like or let contacts manage their own subscriptions directly from your Web site. Send or schedule newsletters directly to any number of Interest Lists or use Smart Lists to further segment contacts based on any conceivable demographic criteria. Whether your organizational needs are straight-forward or highly complex, SMPlus Service makes managing and organizing your valuable contacts a snap.
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Smart Lists add a new level of marketing capabilities by dynamically selecting contacts on the fly. You can target a specific audience by assigning easy to use custom data mining rules. Select contacts based on geographic location, gender, or any combination of the application’s 92 customizeable fields. Even target customers who have shown interest or performed specific actions. The possibilities are endless.
Full-color graphical reports give you everything you need to know about how your marketing is shaping up. Whether you're interested in subscription types and mailing volumes or specific read rates and analytics, the application can generate practically any report you need. The culmination of years of research, experience, and customer feedback gives SMPlus Service more reporting metrics and analytics than any application of its kind.
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